The Harpeth Racing team is right in the middle of organizing our first criterium race here in Nashville, and Allison did a bang-up job of designing a typography based logo for it. Click on the image to go to the race info page, and sign up for it while you are at it. You know you want to. Crit races are fun.
Working on the logo with her (that means offering unecessary commentary while she came up with the design), I came across some great examples of race posters that inspired me for future events.
The poster is the first thing a prospective racer sees when they learn about your event, so it is important that it captures some of the essence of what the event is about.
The poster design influences the vibe of the event and sets the tone of what kind of event is being held. They are kind of like movie posters, or concert posters in that way. Fixed-gear crit in an industrial park in the middle of the night? Something like a punk rock poster from the 70s comes to mind. State Championship Omnium? Something more formal that brings to mind the high level of competition and notoriety of the event.
I saw these two posters on Trackosaurus Rex and wanted to share them. Both are great examples of the art. I especially love the inclusion of the World Championship stripes in both of them. It’s a perfect, slightly tongue-in-cheek touch reference similar to how a lot of local racing clubs refer to their weeknight group hammerfests as the “Tuesday Night World Championships”.
